Families search Google and the map pack before they ever call a program. We get your programs in front of them, with pages that earn their trust, and track every organic call to the admit.
Most behavioral health programs are invisible where families are looking, and the pages that do rank were written to chase traffic, not to help someone choose care.
Everything it takes to rank for the searches that lead to admissions, and to prove it with tracked calls.
Paid ads stop the moment the budget does. Organic rankings keep bringing in calls month after month, and as your visibility grows, your overall cost per admit comes down. That’s the kind of steady growth that lets you open the next location without raising your marketing spend.
Ten stages, from learning your programs to reporting what organic search produced. Nothing gets published until the research and the plan are done. Click through to see each step.
Everything we know about you, verified.
We gather your program details, brand assets, and staff credentials in one place, and confirm anything we’re unsure of with your team. Nothing we publish about your care is guessed or invented.
How families search for your kind of care.
We research what families in your markets search for, which competitors show up, and where the openings are. Every number we use comes with its source.
The right page for every search that matters.
We match the searches that lead to admissions with the programs you offer, plan a clear page for each, and organize your site so those pages support each other. Then we clean up your Google Business Profile and listings.
Clear priorities, quarter by quarter.
A rolling 90-day plan names exactly which pages, fixes, and articles come first, ranked by what will grow organic calls fastest.
Your clinicians’ real expertise, captured.
Google rewards real expertise and pushes recycled content down. We interview your clinical leaders and publish what they know under their names, which is what both Google and families trust.
Pages and articles that answer real questions.
We write the pages and articles in your plan, formatted to rank in Google and to be quoted in AI answers. Nothing goes live until your team approves it.
The same trusted story on every profile.
Approved content also goes to your social channels, listings, and profiles, so families see one consistent, credible program wherever they look.
Answers before they have to ask.
Guides, clear FAQs, and program overviews answer the questions families have before they call, so they reach out ready to talk.
More calls from the same visitors.
Call buttons, inquiry forms, and insurance verification are made simple, and every call and form from organic search is tracked.
Organic calls, admits, and cost per admit.
We connect to KIPU, Salesforce, HubSpot, CallRail, or CallTrackingMetrics and report what organic search produced each month, measured against your starting numbers.
Virtually no organic visibility and a site full of recycled content. We rebuilt the site’s pages around the searches families make, wrote new content with the clinical team, and connected the CRM and call tracking from day one.
Our team’s previous-agency addiction treatment client: organic phone calls grew 190%, from 213 to 617 a month, year over year.
Results shown were achieved for specific clients, including results achieved by our team at their previous agencies. They are not typical and depend on budget, market, clinical offering, and intake execution. Oluna does not guarantee census, cost per admit, or rankings.
“Admits over promises. We don’t sell theories or hide behind surface numbers.”One of the values we run every engagement on
A quick read on fit. If most of these describe your program, we should talk.
Every engagement is built around how families choose your kind of care.
Addiction treatmentDetox, residential, PHP, IOP, outpatient, sober living
Mental healthTreatment centers, organizations, and group practices
Teen therapyAdolescent programs and the parents searching for them
ABA & autismABA organizations and autism service providers
Senior livingAssisted, independent, and senior care communitiesFamilies search differently for detox than for IOP. Each level gets its own page and campaign, so the right family lands on the right program.
Delivered in every SEO engagement.
Spots in our program are limited. We cap our roster, so if you are interested it is best to get included sooner rather than later.
SEO for a treatment program starts with what families actually type, not with a content calendar. We research the searches that lead to calls and admissions, compare them with what your competitors rank for, and make sure every program and location you offer has a clear, strong page. New pages strengthen the ones around them instead of competing with them.
Families use plain words: “rehab”, “drug treatment”, “assisted living”. Our rehab SEO work targets the searches families make in a crisis; our mental health SEO work covers organizations and group practices, including teen therapy centers; and our senior living SEO work reaches the adult children researching communities. Each kind of care gets its own pages, content, and tracking.
The content we create for SEO also feeds your social posts, your ad copy, and your visibility in AI answers, where the same clinician-written pages are what ChatGPT and Gemini quote. If you also run paid search, our PPC team works from the same research. Most clients run SEO inside a full marketing package.
Traffic means little if it never turns into patients. We connect organic search to your CRM, EMR, and call tracking, so your report shows qualified calls, admits, and a measurable return, not clicks and impressions.
Straight answers to what program leaders ask us most.
Technical and local fixes often show movement within weeks. Content-driven growth builds over quarters and keeps working after the spend stops. We record your starting rankings and calls before we begin, so you see real progress, not a story.
Yes. We interview your clinical leadership, therapists, and admissions staff, then build content from what they actually say, published under their names. That’s what families trust, and it’s what holds up when Google pushes recycled AI content down.
By giving AI tools what they trust: clear, accurate information about your programs, original content built from your clinicians’ expertise, and direct answers to the questions families ask ChatGPT, Gemini, Perplexity, and Claude. See how our AI search optimization works.
We connect your marketing to the systems you already use, including KIPU, Salesforce, Dazos, HubSpot, CallRail, and CallTrackingMetrics, and follow each inquiry from the first search or click to the signed intake. Then we filter out spam and out-of-network calls, so your reports, and your ad platforms, only count the inquiries that matter.
Yes. We clean up and maintain your Google Business Profile, Bing, LinkedIn, and the directories families and referral partners use, so your name, services, and locations are consistent everywhere and you show up for searches nearby.
No. We offer month-to-month contracts, so you are never locked into a long commitment. If you are not happy with the work, you can cancel anytime. Clients from our team’s previous agencies have stayed on for more than 10 years on month-to-month terms. If census isn’t moving, you’ll see it in the same report we do, and we’ll show you what we’re changing before you ever have to ask.
Behavioral HealthDigital MarketingHow to Measure Marketing ROI in Behavioral Health: From Click to AdmitA conversation with Oluna CMO Megan Pitcher on tracking marketing from the first click to a confirmed admit, and the one number that shows whether it is working.
Alex Vere Nicollwith Megan Pitcher
Behavioral HealthGEO / AEOSEO vs. GEO vs. AEO: How AI Search Is Changing Behavioral Health MarketingWhat each acronym means, how they differ, what the research says actually works, and a plan a treatment center can start this quarter.Alex Vere Nicollwith Megan Pitcher
RehabDigital MarketingHow Do Families Choose a Treatment Center? What It Means for Your MarketingWho is really searching, what tips their decision, how much reviews matter, and what each answer means for marketing a treatment center.Alex Vere Nicollwith Megan PitcherTell us about your program and where your search visibility stands. We’ll come back with a free custom quote on how SEO can grow your census.
Your inquiry is confidential and comes with no obligation — we never share facility information.