Behavioral Health Marketing Agency Denver

Why Oluna Exists

We built the agency we kept wishing behavioral health had.

For more than a decade, Megan, Alex, and Adam worked in behavioral health marketing from different sides. Megan led marketing in-house as a Chief Marketing Officer for behavioral health organizations. Alex and Adam built the technical and operational systems behind agency growth.

All three kept seeing the same thing: big agencies that promised census growth, dazzled with presentations, then treated facilities like a number on a spreadsheet. Budgets drained, trust broken, admissions flat.

Oluna is the alternative: Megan’s revenue instincts, Alex’s operational precision, and Adam’s technical architecture in one agency, where honesty is mandatory, results are measured in admits, and clients become friends. Every one of us has friends or family who have been touched by this industry, which is why we treat this work as a service, not just a business.

What we kept seeing

Big promises and polished presentations
Facilities treated like a number on a spreadsheet
Budgets drained and admissions flat

What we built instead

A small, senior team on every account
A capped client roster
Honest reports, measured in admits

“To help behavioral health providers grow with honest, data-driven marketing, so individuals and families in crisis can find, trust, and reach the care they need.”

Our mission

Our Values

What we hold every engagement to.

The standards behind every engagement, and the ones you can hold us to every month.

Admits over promises

We don’t sell theories or hide behind surface numbers. We put proven systems to work that grow your presence, fill your beds, and build lasting revenue.

Honest monthly reporting

We tell it like it is. If a strategy needs to change or a number drops, you’ll hear it from us first, with the plan to fix it.

Every admit is personal

Our connection to behavioral health is personal. Every successful admission is someone finding the help they need, and we never forget it.

Behavioral health specialists

Our team has led marketing inside behavioral health organizations and worked side by side with admissions teams. This is the industry we know.

A capped client roster

We limit how many organizations we work with, so our senior team stays sharp and every client gets real attention.

Your clinicians’ real voice

We build content from interviews with your clinical team, so your marketing sounds like your care, and families can tell.

Ahead on AI search

Search changes every day. We adopt what works early, from AI answers to new tracking tools, so you stay ahead instead of catching up.

Long-term partners

We build relationships on respect and shared goals. Many of our clients become friends.

Accountable to your census

We measure our success by the growth of your census and revenue, not by how many clicks a campaign gets.

Meet The Team

Three leaders. One standard.

Each of the three leaders has more than a decade in behavioral health and digital marketing at a high level. They lead every engagement personally.

Megan Pitcher

Chief Marketing Officer

Megan spent more than 13 years leading growth for behavioral health, healthcare, and other high-trust service organizations, including in-house roles as VP of Marketing & Client Access in the recovery sector and Head of Marketing for a nationwide autism and behavioral health services company, where her strategies drove 500%+ patient growth and 200%+ revenue scaling.

At Oluna she partners with facility leadership to align marketing with business goals, optimize acquisition channels, and build systems that turn marketing into a predictable census growth engine.

Posts by Megan Connect on LinkedIn

Alex Vere Nicoll

Chief Operating Officer

Alex is the operational anchor of Oluna and the primary face of the business. He translates complex marketing data into clear business strategy and bridges technical campaign execution with the everyday realities of running a behavioral health facility.

With more than 18 years in marketing, sales, and analytics and over 12 years of agency leadership, he walks leadership teams through exactly what the data means for census growth, cost per admit, and the bottom line.

Posts by Alex Connect on LinkedIn

Adam Scheid

Chief Technology Officer

Adam is Oluna’s technical and operational architect. His expertise spans SEO, PPC, custom web development, brand design, AI systems, and the data streams that link every step of the conversion funnel, with 15+ years in digital marketing and 12+ years of agency leadership.

He solves one of the biggest pain points in behavioral health marketing: tracking. Adam has engineered closed-loop CRM integrations across Salesforce, Dazos, HubSpot, KIPU, CallRail, and CallTrackingMetrics so every marketing dollar is tracked to a patient admit.

Posts by Adam Connect on LinkedIn

Proven Results

Marketing built on results.

Data-driven marketing backed by decades of behavioral health expertise.

2.5×more patient inquiriesAverage across our team’s behavioral health clientsBeforeAfter

30practices servedBehavioral health organizations our team has grown

4×return on ad spendAverage across our team’s paid campaigns

45years of experienceCombined, in behavioral health and digital marketing01020304045+ yrs

Trusted by leading providers

What Clients Say

Trusted by programs like yours.

Alex and his team are professional and creative while homing in on current trends in the SEO and digital marketing space. I personally appreciated their modern approach to business and helping us lay out a solid plan that we were able to execute and realize some nice results.

John Albano

Couldn't ask for a better digital team. Megan takes the time to really get to know our program and how to best optimize digital traffic and has increased our opportunities to help individuals and their families tremendously.

Ryan Jongeward

Megan is incredibly helpful and solution-focused. Whenever challenges come up, she works hard to find answers and make the process as smooth as possible. She is always professional and carries herself with a high level of expertise. If you're looking for someone who is professional, insightful, and dedicated to helping you succeed, I highly recommend Megan.

Desiree Williamson

Top notch agency worth every penny. They take care with every project you give them and work on it like it's their own.

Nathan Johnson

Couldnt say more about how reputable, professional, relatable and customer service oriented this company is!! Their team exhibits integrity, going the extra mile and are extremely relatable! I highly recommend this firm.

Adrina Gibson

If your searching for SEO or website design of any kind, look no further! These guys do amazing work

Isaac Johnson

Absolutely loved working with Megan! I'd been running Google and social media ads unsuccessfully for quite some time. Working with Megan, she was able to specifically select everything that worked for my business audience and help me come up with the precise target words that were needed in order to attract the ideal clientele. Within one month I already had a high selling prospect and multiple warm leads.

Mira Landry

Top notch branding agency! My experience has been unmatched in this highly specialized landscape. The advice and guidance that I received helped me to create a solid foundation for my business that has taken me to the next level and allowed me to penetrate the market. The transparency and fellowship I felt throughout the process has made me a long term client…Thanks guys!!

G.R. Bailey

These guys are great to work with! They are very respectful, honest and hard working. Not only that, but their knowledge of marketing helped us learn a lot. Highly recommend them.

Darren Narans

Excellent service, great team. Have really enjoyed using them and will continue to do so. Very knowledgeable about digital marketing and website management.

Kelsey B. L. Skinner

This firm did an excellent job creating multiple versions of attractive logos for our company. Thank you!

John Steinegger

Megan is extremely knowledgeable and truly an expert. 10/10 recommend.

Nicholas Rich

In Depth

What sets Oluna apart.

Why programs choose us

The short version of what sets this agency apart.

Senior people on every account, never a hand-off
Reporting that ends at admits and revenue
The truth every month, with the plan to fix it

Talk with our team

Spots in our program are limited. We cap our roster, so if you are interested it is best to get included sooner rather than later.

A capped roster instead of an agency factory

Most agencies keep signing clients and hand the accounts to junior staff. We limit how many organizations we work with, so your account is run by the senior people who built the strategy. Spots are limited, so if this sounds like the partner you want, it’s best to reach out sooner rather than later.

Your clinicians’ expertise instead of AI-written filler

We interview your clinical leadership, therapists, and admissions staff to capture real expertise, real quotes, and what makes your care different. That’s the foundation of every page, post, and ad we create, and it’s what families in crisis actually trust.

Admits instead of surface metrics

We connect your call tracking and CRM, filter out spam and out-of-network calls, and report on qualified inquiries, verified insurance, and signed admissions. If something isn’t performing, we tell you directly and show you what we’re changing. See how that works in every service we offer, or talk with our Denver team.

Common Questions

Frequently asked questions

Straight answers to what program leaders ask us most.

Still have questions?Ask them on the first call. Straight answers, no pressure.

Talk to Oluna

I’ve been burned in the past. How do I know I can trust you?

Start with the terms: month to month, cancel anytime, no long lock-in. Then look at how we report. Every campaign is tied to your CRM and call tracking, so you see calls, forms, and admits by channel, not just clicks and impressions. If a number drops, we tell you why and what we’re changing. Clients of our team’s previous agencies have stayed for more than 10 years on those same terms.

Have you worked with treatment centers or behavioral health organizations before?

Yes. Our team has more than 45 years of combined experience in behavioral health and digital marketing, including in-house roles as VP of Marketing and Client Access in the recovery sector and Head of Marketing for a nationwide autism and behavioral health services company, and has served more than 30 behavioral health organizations.

Where are you located, and who do you serve?

We are headquartered in Denver, Colorado. The Western US is our core territory, with Colorado as our local market and a strong presence in Arizona, and we serve facilities across the country, including several in Florida. Talk with our Denver team on the behavioral health marketing Denver contact page.

What services do you offer?

SEO, AI search optimization (GEO and AEO), PPC, website design and development, social media, branding, admit tracking and reporting, full-service marketing packages, and fractional CMO, CRO, COO, and CTO leadership. Every service is measured the same way: from the first search or click to the signed admission.

Do I have to sign a long-term contract? What happens if the census doesn’t move?

No. We offer month-to-month contracts, so you are never locked into a long commitment. If you are not happy with the work, you can cancel anytime. Clients from our team’s previous agencies have stayed on for more than 10 years on month-to-month terms. If census isn’t moving, you’ll see it in the same report we do, and we’ll show you what we’re changing before you ever have to ask.

A behavioral health marketing agency in Denver, built by people who know this industry