Most programs don’t have a senior marketer on staff. Our leadership team steps in as your fractional CMO, CRO, COO, or CTO, month to month, and takes ownership of the numbers that matter: admits and revenue.
Owners and executive directors are making marketing decisions alongside clinical, operations, and finance, often without a senior marketer in the room.
Senior direction over your marketing and revenue, from people who have led it in-house.
Our fractional CRO work focuses on website conversion rate optimization. We look at your site through the eyes of a family in crisis, simplify every path to call or inquire, and run structured tests on landing pages, calls to action, and forms. Because every conversion is tracked, you see the lift in admits, not just form fills.
A review of your positioning, channels, intake path, tracking, and team, through the lens of census, cost per admit, and revenue. You get a written assessment of what’s working, what’s broken, and what to do first.
A rolling 90-day plan that names the highest-value moves, whether that’s fixing tracking, restructuring paid search, rebuilding how families reach you, or leading the team.
Your fractional executive leads the work, inside your team and alongside any vendors, and keeps it on schedule.
Performance reviewed against your starting numbers, by the quarter and year over year to account for seasonality, with honest recommendations for the next 90 days.
Before joining Oluna, Megan Pitcher led marketing in-house, including as VP of Marketing & Client Access in the recovery sector and Head of Marketing for a nationwide autism and behavioral health services company.
As Head of Marketing for a nationwide autism and behavioral health services company, Megan Pitcher’s strategies drove 500%+ patient growth and 200%+ revenue scaling.
Results shown were achieved for specific clients, including results achieved by our team at their previous agencies. They are not typical and depend on budget, market, clinical offering, and intake execution. Oluna does not guarantee census, cost per admit, or rankings.
“Data is important for monitoring performance; the key importance of good data is your ability to make informed decisions.”Adam ScheidChief Technology Officer
A quick read on fit. If most of these describe your program, we should talk.
Every engagement is built around how families choose your kind of care.
Addiction treatmentDetox, residential, PHP, IOP, outpatient, sober living
Mental healthTreatment centers, organizations, and group practices
Teen therapyAdolescent programs and the parents searching for them
ABA & autismABA organizations and autism service providers
Senior livingAssisted, independent, and senior care communitiesFamilies search differently for detox than for IOP. Each level gets its own page and campaign, so the right family lands on the right program.
Delivered in every fractional engagement.
Spots in our program are limited. We cap our roster, so if you are interested it is best to get included sooner rather than later.
A fractional CMO works with your leadership team to tie marketing to your business goals, focus spend on the channels that admit, and build a marketing operation that grows census predictably. Our Chief Marketing Officer has more than 13 years leading growth for behavioral health, healthcare, and other high-trust service organizations, including in-house executive roles, and steps in where you need it most.
In behavioral health, CRO means two things, and this engagement covers both. As a Chief Revenue Officer role, it connects marketing, admissions, and finance around one revenue plan. As conversion rate optimization, it turns more of your existing visitors into calls and intakes. That’s why this work and our website design team go together: the site is where conversion is won or lost.
Our COO brings operational precision and clear, honest communication; our CTO brings tracking, CRM integration, and AI systems. Whether you need one executive or all three, the engagement can run on its own or as leadership over a full marketing package and any of our other services.
Straight answers to what program leaders ask us most.
An agency runs channels. A fractional CMO owns the strategy, the team, and the numbers: census and revenue. Ours can do both, leading your internal team and vendors or directing our own team’s work.
Both meanings. As a Chief Revenue Officer role, it aligns marketing, admissions, and finance around one revenue plan. As conversion rate optimization, it improves your website and intake paths so more of the same traffic becomes signed intakes.
It’s scoped to your needs and where your marketing stands today, on month-to-month terms. Fill out the form for a free custom quote.
Yes. Our team has more than 45 years of combined experience in behavioral health and digital marketing, including in-house roles as VP of Marketing and Client Access in the recovery sector and Head of Marketing for a nationwide autism and behavioral health services company, and has served more than 30 behavioral health organizations.
Yes. We report qualified inquiries, admits, cost per admit, and return on ad spend, pulled from your CRM and call tracking rather than from the ad platforms alone. Our team’s track record includes growing direct admits by 256%, taking a clinic from under 100 to over 100,000 organic sessions a month, and adding $1.2 million in admit revenue in two months on the same ad spend. Results vary by program and market, and we’ll be straight with you about yours.
No. We offer month-to-month contracts, so you are never locked into a long commitment. If you are not happy with the work, you can cancel anytime. Clients from our team’s previous agencies have stayed on for more than 10 years on month-to-month terms. If census isn’t moving, you’ll see it in the same report we do, and we’ll show you what we’re changing before you ever have to ask.
Behavioral HealthDigital MarketingHow to Measure Marketing ROI in Behavioral Health: From Click to AdmitA conversation with Oluna CMO Megan Pitcher on tracking marketing from the first click to a confirmed admit, and the one number that shows whether it is working.
Alex Vere Nicollwith Megan Pitcher
Behavioral HealthGEO / AEOSEO vs. GEO vs. AEO: How AI Search Is Changing Behavioral Health MarketingWhat each acronym means, how they differ, what the research says actually works, and a plan a treatment center can start this quarter.Alex Vere Nicollwith Megan Pitcher
RehabDigital MarketingHow Do Families Choose a Treatment Center? What It Means for Your MarketingWho is really searching, what tips their decision, how much reviews matter, and what each answer means for marketing a treatment center.Alex Vere Nicollwith Megan PitcherTell us about your organization, your team, and where growth is stuck. We’ll come back with a free custom quote on the fractional role that fits.
Your inquiry is confidential and comes with no obligation — we never share facility information.