Learn your program
Everything we know about you, verified.
We gather your program details, brand assets, and staff credentials in one place, and confirm anything we’re unsure of with your team. Nothing we publish is guessed or invented.
The Problem
Most treatment centers hire separate vendors for SEO, ads, web, and social. Each one reports its own wins, the messages don’t match, the budgets overlap, and nobody owns the result.
- Big agencies sign you, then hand your account to junior staff who learn behavioral health on your budget.
- Full service should mean one senior team, one plan, and one number everyone answers to: admits.
2.5×more patient inquiriesAverage increase across our team’s behavioral health clientsOur team’s track record
What's Included
Everything a behavioral health full service marketing package includes.
Every service your program needs to be found, trusted, and chosen, planned together and reported in one place.
- SEORank for the searches families make for your programs, with pages your clinicians helped write. See our SEO service.
- AI search (GEO & AEO)Be the program ChatGPT, Gemini, and Perplexity recommend when families ask where to find care. Read how AI search optimization works.
- PPCGoogle Ads and paid social managed keyword by keyword, with spam and out-of-network calls filtered out. More on paid search management.
- Website designA fast, trustworthy site built for a family deciding on a phone. See website design and development.
- Social mediaA planned social presence that features your real team and sends families to your programs. Explore social media marketing.
- BrandingAn identity that makes your program look as credible as your care, everywhere families check. See brand strategy and identity.
- Admit tracking & reportingConnected to KIPU, Salesforce, Dazos, HubSpot, CallRail, and CallTrackingMetrics, so every call, form, and admit is tied to the channel that produced it.
- Fractional leadershipSenior marketing and revenue direction when you need it. Meet our fractional CMO leadership.
4×return on ad spendAverage across our team’s clients
One Team, Every Channel
Your clinicians’ expertise, working in every channel at once.
Every package starts with interviews with your clinical and admissions leaders. What they tell us becomes your website pages, your articles, your social posts, your ad copy, and the answers AI tools give families. Your paid campaigns show us which messages make people call, and that shapes what we publish next. Each channel makes the others work harder, and you see the combined result in one report.
- One plan across search, AI, ads, social, and your website
- One voice, your clinicians’, in every channel
- One monthly report: calls, admits, and cost per admit by channel
How We Work
How a package gets built and run.
Every package follows the same ten stages, from learning your program to reporting cost per admit. Click through to see what happens, and what you get, at each one.
Study your market
Your competitors, your families, your openings.
We research how families in your markets search for care, what your competitors are doing, and where the openings are. Every number we use comes with its source.
Plan your pages
The right page for every search that matters.
We match the searches that lead to admissions with the programs you offer and plan a clear page for each, then clean up your Google Business Profile and listings so families find consistent information everywhere.
Set the 90-day plan
Clear priorities, quarter by quarter.
A rolling 90-day plan that names exactly what we’ll build and fix first, ranked by what will move census fastest. You always know what’s coming next and why.
Interview your team
Your clinicians’ real expertise, captured.
We interview your clinical and admissions leaders and turn what they know into content published under their names. It’s what families trust, and what Google and AI tools reward.
Create the content
Pages, articles, graphics, and video.
We write and design everything in your plan, formatted to rank in Google and to be quoted by AI tools. Nothing goes live until your team has reviewed and approved it.
Share it everywhere
One trusted story on every channel.
Approved content goes out across your website, social channels, listings, and profiles, so families see the same credible story wherever they look.
Help families decide
Answers before they have to ask.
Families need confidence before they reach out. We create guides, clear FAQs, and program overviews that answer their questions early and make the next step feel easy.
Make it easy to call
More calls from the same traffic.
We streamline every way to reach you: call buttons, inquiry forms, and insurance verification. The friction comes out, and every call and form is tracked.
Report what it produced
Calls, admits, and cost per admit, every month.
We connect to KIPU, Salesforce, HubSpot, CallRail, or CallTrackingMetrics and report what your marketing produced, from the first search to the signed intake, measured against where you started.
Results
Proof, not promises.
2.7×RevenueABA provider, same 24 months it grew from 1 to 5 clinics
2–3×GrowthArizona treatment center, first six months
Case study · full-service growth
Cardinal, an ABA provider
A single-clinic ABA provider with growth goals no single channel could carry. We ran search, ads, web, and social together, with every enrollment tracked from the first inquiry.
- Grew from 1 clinic to 5 clinics in 24 months
- About 2.7× revenue over the same 24-month period
- A luxury treatment center in Arizona saw two to three times growth in its first six months with the same approach
ABA provider growth over 24 monthsClient result
Cardinal, an ABA provider, grew from 1 clinic to 5 clinics in 24 months with about 2.7× revenue over the same period.
Results shown were achieved for specific clients, including results achieved by our team at their previous agencies. They are not typical and depend on budget, market, clinical offering, and intake execution. Oluna does not guarantee census, cost per admit, or rankings.
“Instead of operating in silos, we built an ecosystem where PPC, SEO, social media, and authentic branding all work in harmony to multiply your results.”Adam ScheidChief Technology Officer
Who This Is For
This is for you if…
A quick read on fit. If most of these describe your program, we should talk.
- You want one agency to own the entire marketing strategy and execution at a high level.
- You understand the importance of digital marketing and would rather trust a team than micromanage vendors.
- You run multiple programs or locations and need every channel pointing the same direction.
- You want the whole engine measured in admits, not five reports that never add up.
The kinds of care we market
Every engagement is built around how families choose your kind of care.
Addiction treatmentDetox, residential, PHP, IOP, outpatient, sober living
Mental healthTreatment centers, organizations, and group practices
Teen therapyAdolescent programs and the parents searching for them
ABA & autismABA organizations and autism service providers
Senior livingAssisted, independent, and senior care communitiesThe full continuum of care
Every level of care, marketed on its own terms.
Families search differently for detox than for IOP. Each level gets its own page and campaign, so the right family lands on the right program.
Plus group practices, teen programs, ABA clinics, and senior care communities
In Depth
Packages, in depth.
What you get
Delivered inside every package, month to month.
- Every channel planned together, reported together
- Senior people on your account, start to finish
- Calls and admits tracked through your CRM
- Month to month, cancel anytime
Spots in our program are limited. We cap our roster, so if you are interested it is best to get included sooner rather than later.
01
What “full service” means here
Full service describes the agency; a package is how we deliver it. We are a behavioral health full service marketing team: SEO, AI search, paid ads, website design, social media, branding, admit tracking, and fractional leadership under one roof. Your package is built around your programs, your markets, and where your marketing stands today, and it can change as you grow.
02
Why we keep our client list small
We limit how many organizations we work with, so our senior team never gets stretched and your work never gets handed down. The people who build your plan are the people who run it, and they have led marketing inside behavioral health organizations and worked side by side with admissions teams.
03
Month to month, reported honestly
Every package runs month to month. If you’re not happy with the work, you can cancel anytime. Each month you see the real numbers, and if something isn’t working, we tell you why and what we’re changing. Want to see each channel on its own first? Browse all of our services.
Common Questions
Frequently asked questions
Straight answers to what program leaders ask us most.
Still have questions?Ask on the first call. Straight answers, no pitch.
Ask about packagesHow is pricing structured?
Pricing is based on your goals and the current state of your marketing. Fill out the form and we’ll come back with a free custom quote on how we can improve your census.
What is included in a behavioral health marketing package?
The channels your program needs, planned and run together: SEO, AI search optimization, PPC, website design, social media, branding, and admit tracking, with fractional leadership available. Everything is reported in one place, in calls, admits, and cost per admit.
Can we start with one service and expand later?
Yes. Each service works on its own, and many programs start where the need is sharpest. When you add channels later, they build on the work and the tracking already in place instead of starting over.
How do you handle multiple programs or locations?
Each location, program, and level of care gets its own pages, campaigns, budget, and tracking, so you can see what every one of them produces. Our team has grown a regional brand from one facility to four locations, and an ABA provider from 1 clinic to 5 in 24 months.
Can you show me real numbers, not just traffic or impressions?
Yes. We report qualified inquiries, admits, cost per admit, and return on ad spend, pulled from your CRM and call tracking rather than from the ad platforms alone. Our team’s track record includes growing direct admits by 256%, taking a clinic from under 100 to over 100,000 organic sessions a month, and adding $1.2 million in admit revenue in two months on the same ad spend. Results vary by program and market, and we’ll be straight with you about yours.
Do I have to sign a long-term contract? What happens if the census doesn’t move?
No. We offer month-to-month contracts, so you are never locked into a long commitment. If you are not happy with the work, you can cancel anytime. Clients from our team’s previous agencies have stayed on for more than 10 years on month-to-month terms. If census isn’t moving, you’ll see it in the same report we do, and we’ll show you what we’re changing before you ever have to ask.
From the blog
All articles Further reading
Behavioral HealthDigital MarketingHow to Measure Marketing ROI in Behavioral Health: From Click to AdmitA conversation with Oluna CMO Megan Pitcher on tracking marketing from the first click to a confirmed admit, and the one number that shows whether it is working.
Alex Vere Nicollwith Megan Pitcher
Behavioral HealthGEO / AEOSEO vs. GEO vs. AEO: How AI Search Is Changing Behavioral Health MarketingWhat each acronym means, how they differ, what the research says actually works, and a plan a treatment center can start this quarter.Alex Vere Nicollwith Megan Pitcher
RehabDigital MarketingHow Do Families Choose a Treatment Center? What It Means for Your MarketingWho is really searching, what tips their decision, how much reviews matter, and what each answer means for marketing a treatment center.Alex Vere Nicollwith Megan Pitcher