<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Oluna — Behavioral Health Marketing</title><description>Oluna is your trusted partner for data-driven behavioral health marketing. We help care organizations generate qualified leads, increase census, and drive growth.</description><link>https://olunamarketing.com/</link><language>en-us</language><item><title>How to Measure Marketing ROI in Behavioral Health: From Click to Admit</title><link>https://olunamarketing.com/blog/how-to-measure-marketing-roi-behavioral-health/</link><guid isPermaLink="true">https://olunamarketing.com/blog/how-to-measure-marketing-roi-behavioral-health/</guid><description>Megan Pitcher on proving marketing ROI for treatment centers: the four steps from click to admit, the $1 math for cost per admit, and where budgets get wasted.</description><pubDate>Sat, 19 Sep 2026 15:00:00 GMT</pubDate><author>Alex Vere Nicoll</author></item><item><title>SEO vs. GEO vs. AEO: How AI Search Is Changing Behavioral Health Marketing</title><link>https://olunamarketing.com/blog/seo-vs-geo-vs-aeo/</link><guid isPermaLink="true">https://olunamarketing.com/blog/seo-vs-geo-vs-aeo/</guid><description>SEO vs. GEO vs. AEO, explained for treatment centers: what each one means, how they differ, what the research says works, and a plan to show up in AI answers.</description><pubDate>Sat, 19 Sep 2026 15:00:00 GMT</pubDate><author>Alex Vere Nicoll</author></item><item><title>How Do Families Choose a Treatment Center? What It Means for Your Marketing</title><link>https://olunamarketing.com/blog/how-families-choose-a-treatment-center/</link><guid isPermaLink="true">https://olunamarketing.com/blog/how-families-choose-a-treatment-center/</guid><description>Who searches for treatment, the five things that tip a family&#x27;s decision, how much reviews matter, and what it means for marketing a treatment center. With sources.</description><pubDate>Sat, 19 Sep 2026 15:00:00 GMT</pubDate><author>Alex Vere Nicoll</author></item></channel></rss>